Most organizations have a message, and the message matters—a lot. But there’s more to effective comms than getting the message right….

A single word can sometimes change everything.

I worked with Greyston Bakery— the benefit corporation that created the practice of Open Hiring™ policies—on a subtle yet strategic shift in language that had a powerful impact.

Changing a system is easy. Doing it intentionally, not so much….

With Elon Musk now a glaring exception, there are powerful business leaders….

Getting the narrative right is key—especially when under attack.

Developing a compelling narrative arc is often overlooked in the rush to “get the message out.” But it’s the essential window that lets people actually see and connect with the message.