Getting the message right isn’t good enough. Embedding a message into an engaging overarching narrative that has deeper resonance and tells a compelling story is essential. Disconnected from that overarching narrative, most messages have a short half-life and limited impact.  

We create strong narratives for clients that can support and carry multiple nuanced messages to distinct audiences. 

By changing one word in the mission statement of a preeminent benefit corporation, we flipped public understanding of its work; shifted expectations for how to address a major, national, business, and economic challenge; and helped ignite momentum for an entirely new approach to recruiting talent.