Get the Question Right

Sending a survey without a clear purpose won’t clarify anything. But it’ll probably confirm that you weren't ready to field a stakeholder survey. I’ve seen organizations waste time analyzing data that doesn’t mean anything—mostly because folks started drafting questions before defining their challenge. If you don’t know what you’re trying to learn about your stakeholders, a survey won’t magically tell you.

Before you send another survey, take five minutes to read my article below. It breaks down what useful stakeholder research actually looks like—and how to avoid wasting everyone’s time (including your own).