Crisis Communications

If you don’t have a crisis communications plan, you’re going to have a communications crisis.

Not might. Not maybe. You will.

Because when the unexpected hits—and it will—you’ll be forced to improvise under pressure. And improvisation isn't a strategy. It’s damage control.

A true crisis comms plan isn’t just about drafting a statement. It’s about helping teams ask hard questions long before chaos strikes:
- What happens if the founder dies?
- Who speaks, when, on what topics, and with what authority?
- What’s the plan if the organization or company becomes the object of a political attack?
- What’s the tiered decision-making process for different levels of crisis? (The people on the scene need to act fast, while leaders need to be informed quickly and weigh in when needed—and stay out of the way when not.)

Too often, leaders don’t prepare for a crisis because they think, “That won’t happen to us.” But ignoring risks doesn’t make them go away. It just makes you vulnerable.

What you don’t know can—and will—bite you in the butt.

When it does, the headlines write themselves. The narrative spirals. Brand value and organizational credibility starts to evaporate.

Because we cannot avoid all crises, we have to mitigate risk by preparing for and knowing which kinds of risk are likely to do real damage. The time to think and plan is now.

If you don’t already know, we can help you understand the seen and unseen risks your organization faces—and build an appropriately sized crisis comms plan. Just reach out.