Clarity in Communication
Our refreshed website is amazing, perfect, and phenomenal! Ok, well, that’s a bit much. But I’d love to know what you think.
A bit like the cobbler not noticing that his children’s shoes look worse than those of his customers, a few months back we had to reflect and ask ourselves: “Are we communicating clearly about the communication services we offer?
The newly refreshed site describes not just the suite of services we offer to mission- and purpose-driven organizations, but also the frameworks that make what we offer different from other strategy and communications shops.
Part of that difference comes from the perspective we gained in the USSR and former Soviet Union, helping companies for 17 years find their way forward amidst historically disruptive changes.
Whether here or there, there’s no one-size-fits-all solution. But change is inevitable. And leaders and organizations need to accept that business as usual is a form of denial.
Are you going to lean into the change and derive energy, innovation, and new successes from that? Or are you resisting, being drained by the relentlessness of the changes, and letting opportunities slip away?
For one organizational example, Resources for the Future realized some years back that its tremendous research and insights were not enough. As part of creating its first-ever comms team, we devised ways to help RFF present analysis of extremely complex issues in straightforward ways. We also managed the refresh of its website.
On the issue of climate change, for another example, we executive produced the film “Hope in a Changing Climate” and set up discussion groups around the world to spread the message that agriculture had to be part of the solution to this global threat. And that is becoming ever more clear today.
Whether working with the Equitable Food Initiative (EFI) to demonstrate the power of its transformative and systemic approach to empowering farmworkers or with Greyston Bakery in Yonkers to share its Open Hiring™ practice, the connective thread that runs through our work is helping organizations see change clearly and successfully navigate through uncharted territory while staying on mission.
We have changed the look of our digital entryway, but not our focus on change. If we can be a resource for you today, let’s talk.
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