Communicating for the sake of communicating is not communicating at all. There needs to be a goal beyond the communication effort itself. Measuring the effectiveness of communication is essential and is impossible without establishing organizational goals at the outset. As the bridge between internal knowledge and external impact, communication cannot be limited to one or the other.

Conducting full spectrum interviews enables us to deliver much more than the conventional (and valuable) audits of diverse materials, analysis of multiple channels and audiences, and review of communications strategies, plans, team capabilities, and execution. Typical assignments often involve executive coaching, role play, and skills-building workshops.

Whether designing a new communications unit for a pioneering economic think tank, overseeing web remakes for nonprofit and commercial clients, or refining the narrative and messaging for a global, public health team, our audits support critical changes that reverberate well beyond communication teams.