Jonathan J. Halperin
Jonathan J. Halperin
Designing Our Future. Together.

Communications and Perceptions

If corporate sustainability reports are not the reality, but rather the shadow cast on the wall of Plato’s cave, what comes next to propel continuous improvements in actual corporate behavior across an integrated or triple-bottom line?

Wednesday, February 11, 2015
Chipotle lost about one-third of its pork supply early in 2015 and signs popped-up in roughly 500 restaurants announcing that “carnitas” was unavailable. From the corporate HQ, PR Director Chris Arnold positioned his company’s handling of this supply shortfall as evidence that it stands behind its brand that promises “food with integrity.” Indeed, Chipotle did the right thing in deciding to curtail purchases from a supplier that violated its animal welfare pledges and in refusing to substitute substandard product to make up for that shortfall. But...
Thursday, October 23, 2014
“Fresh as the month of May” is how Philip Morris introduced the iconic Marlboro Man in 1955, based on a photograph of a real cowboy from Life Magazine.
Sunday, September 7, 2014
From earthquakes and mudslides in Chile, Japan and California; from droughts across America’s fruit and vegetable heartland; to flooding in Pakistan and creeping lava in Hawaii as well as a smoking volcano in Iceland; from killings in Ferguson, Missouri, to the Russian invasion of Ukraine; from the collapse of the state in Libya and the rise of the Islamic State across the Middle East; from Gaza to the Golan Heights one could be forgiven for feeling that things are coming unstuck.
Friday, December 27, 2013
I am comforted by the awareness that changes we dismiss as inconceivable are often viewed by historians as having been inevitable. A Happy New Year might thus include news of the following momentous changes.
Thursday, November 14, 2013
48 million Americans struggle with hunger. 48 million names. 48 million stories. How have we let this happen? America's better than this.
Thursday, October 17, 2013
The story of hunger in America is quite instructive, and as the radical right plays financial chicken with the federal budget and the good faith and credit of the United States, 47,000,000 citizens wonder where they will find their next meal. In an America where compassion remains a core value, this is only possible because people have differing visions of reality.
Monday, January 28, 2013
Richard Stone has produced a provocative and important new documentary on nuclear power that was screened this week at the Sundance Film Festival. But as important as it is, Pandora’s Promise is a film that in its current configuration undermines itself.
Monday, December 17, 2012
As Hurricane Sandy shifted the national conversation in the closing days of the U.S. 2012 presidential campaign, so too has the rampage at Sandy Hook Elementary School interrupted the partisan machinations over government spending and taxation. As we look forward to 2013 and beyond we thus have a rare moment to reflect and observe that these issues share a common root: the respective roles of government and business to shape our future as people and as a national community.
Sunday, November 18, 2012
If Americans and Brits are “separated by a common language,” then Israelis and Palestinians are surely divided by a shared geography. Here in London, small daily protests outside the Israeli embassy brought British riot police into the streets adjacent to the new Whole Foods market in the tony Kensington region aglow with pre-Christmas displays.
Friday, October 19, 2012
Authenticity is the touchstone of trust, the defining characteristic mentioned repeatedly at this week’s James Beard Foundation conference. From Genetic modification of food to mother’s milk, from food service providers to artisan foragers, from Nashville to Portland the exploration of trust and distrust was both deep and wide in this live-streamed conference.

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