Jonathan J. Halperin
Designing Research, Communications
and Strategies for Sustainability
Jonathan J. Halperin
Pondering the categories and labels that we come to accept as fixed and true.
Chipotle lost about one-third of its pork supply early in 2015 and signs popped-up in roughly 500 restaurants announcing that “carnitas” was unavailable. From the corporate HQ, PR Director Chris Arnold positioned his company’s handling of this supply shortfall as evidence that it stands behind its brand that promises “food with integrity.” Indeed, Chipotle did the right thing in deciding to curtail purchases from a supplier that violated its animal welfare pledges and in refusing to substitute substandard product to make up for that shortfall. But...
Environmental Grantmakers Association Annual Fall Retreat, The 2015 JBF Food Conference: Rethinking the Future of Food and the Fourth Bowie State Annual Food Day Symposium