Jonathan J. Halperin
Designing Research, Communications
and Strategies for Sustainability
Jonathan J. Halperin
Chipotle lost about one-third of its pork supply early in 2015 and signs popped-up in roughly 500 restaurants announcing that “carnitas” was unavailable. From the corporate HQ, PR Director Chris Arnold positioned his company’s handling of this supply shortfall as evidence that it stands behind its brand that promises “food with integrity.” Indeed, Chipotle did the right thing in deciding to curtail purchases from a supplier that violated its animal welfare pledges and in refusing to substitute substandard product to make up for that shortfall. But...
I led a discussion on sugar and public health with Rob Lustig, Laurie David, Emily Luchetti and Cindy Gershen.